Pier 39


Magowan's Infinite Mirror Maze
At first glance, Magowan's Infinite Mirror Maze looks more funky than befuddling. The black lights that illuminate its columns and archways cycle through neon colors, and ‘80s dance music thumps through its various turns. The wonderland-like ambiance prompted SF Weekly to list the maze as "possibly the most psychedelic place one can legally reach within the city limits" in its list of Five Places We Wish Bands Could Play in SF.

Don't let the far-out vibes fool you, though. Even Charles Magowan, the maze's creator, admits to getting lost in its passageways during an ABC 7 feature. Charles constructed the maze to cover 2,000 square feet, aligning 77 mirrors in counterintuitive corners, dead-ends, twists, and halls. His ultimate goal was to build a nostalgic labyrinth that both kids and adults could explore. One ticket grants unlimited admission to the maze throughout the day, encouraging repeat visitors to memorize different escape routes and convince their reflection to go to work tomorrow instead of them.


Brave the throngs of tourists at Pier 39 to venture into Charles Magowan's psychedelic Infinite Mirror Maze. The maze covers 2,000 square feet and consists of 77 mirrors in each nook and cranny, creating dead-ends, twists, and illusions...



SF Weekly
This is possibly the most psychedelic place one can legally reach within the city limits. Black lights set this labyrinth of mirrors a glow, making you completely lose track of where you are and where you are trying to go. Plus, they let you stay and trip out as long as you want. Usually the maze blasts dance-y '80s new wave through its ample sound system, but it'd be much more fun to have bands set up in the middle of the maze, start playing, and let the crowd hunt their way through the mirrors to catch the show.

What People are Saying

Yelp Reviews

holy crap!!!  This maze is freaking fun. It's hilarious how trippy it is and seeing people (especially little kids) running into mirrors. The music and lighting really add to the effect... and by effect I mean acidlike induced sight. After I got out, I had no idea where I was anymore in the pier.
super worth $5!!!

It was fun.  It was a great 30 minutes of fun for our family of 4 (two pre-teens), especially with the $12/family coupon.  Highly recommended.

For $5, you can't beat this!




Groupon - In a Nutshell
77 mirrors make up perplexing hallways, twists, and dead-ends in a 2,000 sq. ft. maze lit with black lights. Admission is valid all day, and children aged 5 and younger are admitted for free.


Dad's Day
Fisherman’s Wharf For Natives    by Erika Mailman

You’re spending Father’s Day with your children or grandchildren; what on earth are you going to do with them? Fisherman’s Wharf is an easy answer, and you don’t have to travel to get there.

Typically, everyone observes the sea lions, rides the cable car, indulges in a great gourmet lunch, and maybe hits Ripley’s Believe It or Not museum if they’re feeling campy—and these places are all wonderful. However, you can show your kids a more offbeat and old-fashioned good time by trying a few other attractions.

One is Magowan’s Infinite Mirror Maze. Exactly what it sounds like, this is a place where you can get lost in the maze of mirrors and wander hopelessly through circles and dead-ends, while colored strobe lights and wild music will disorient you and your kids even more. One Yelp reviewer described it as walking through a kaleidoscope, and several said it was the single most fun thing they did while vacationing in San Francisco. Donning a pair of disposable gloves means that you can touch the glass to make sure you’re not walking into your own reflection (and won’t leave fingerprints to mar the surface). This is definitely fun for children of all ages—and maybe a little trippy for adults after a few cocktails.

Where films are made

Below is a short film partially filmed in the maze.